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Agency Marketing Resources

It's time to amplify your local marketing! Being a member of Big I Indiana means that you have free access to marketing resources created just for you through Trusted Choice. 

Trusted Choice helps educate consumers on the value of Independent Agents while providing you with marketing resources to connect with these consumers and be a part of the collective brand.

• Enhance your digital presence and make sure your web presence is working for you effectively. 
• Align with a nationally recognized brand name with customized campaigns.
• Access ready made content for your website, social media, newsletters, and more.
• Showcase your agency and attract insurance buyers on trustedchoice.com

What is Trusted Choice?

Trusted Choice® is the national marketing brand created exclusively for Big “I” (Independent Insurance Agents & Brokers of America) members to help consumers understand the value that an independent agent offers.

Trusted Choice offers a suite of free programs including customizable marketing materials, social media resources, reimbursement dollars, and more to help your agency extend its reach and educate your clients.

Check out the full overview of Trusted Choice member benefits.

Let Trusted Choice Recommend Your Agency

Visited by over 40 million insurance consumers, Trusted Choice receives 800K insurance shoppers monthly. While being an IIAG Member gives your agency a FREE listing on TrustedChoice.com, upgrade your plan to receive customized referrals to prospects matching your appetite, boost your SEO, and get connected directly to prospects. Their Claim-It leads program ensures that you're the only agency receiving that prospect!

Did you know your agency already has a profile on TrustedChoice.com? With every Big “I” membership comes a complimentary profile listing the agency’s name, location and phone number. Learn more about the Basic Profile.

Marketing Reimbursement Program

Trusted Choice will reimburse a portion of expenses incurred in a calendar year by agencies in cobranding advertising and marketing materials; and in creating or updating a digital presence to include the Trusted Choice logo, link to the Trusted Choice website, and Pledge of Performance. This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice branding in your marketing efforts.

Customizable Ads & Videos

Big I Indiana members have access to a library of professionally produced and consumer-tested marketing and advertising materials. These are completely customizable and include print ads, direct mail pieces, television, radio, and website ads, and social media pieces. And if you need help customizing marketing material, Trusted Choice has a full-time graphic designer on staff to help.

New in 2024 - Insurance Explained videos: Discover the extensive library of over 30 videos designed to explain complex insurance coverages in easy-to-understand terms for your consumers. These videos are available for immediate download or can be customized with your agency's information. Perfect for use on landing pages or social media platforms! Access Insurance Explained Now!

Content To Share

Download graphics, videos, and articles to share on Social Media or Online! Trusted Choice makes it easy with their monthly Content Calendar and tips for boosting your social media presence. Filter through dozens of resource topics such as holidays, auto, flood, business, and more!

Digital Performance Hub

Elevate your agency's only presence with the Digital Performance Hub! Created to perform real time data analysis of your website, you will see a comprehensive dashboard and report that empowers you with key insights to improve visibility and user experience. Best part is this is completely free for all Big “I” members!

Members can also request two additional complementary reports that provide feedback on the site structure and layout that may impact usability as well as a review of their social media profiles for consistency and professionalism. 

Leads & Referrals

All Big I Indiana members receive a free listing on the Agent Directory of TrustedChoice.com. In order to be actively recommended when a shopper enters their criteria on TrustedChoice.com, an agency needs to have a Member Plus or Advantage profile.

We understand there's a lot to take in and so many resources that you might not know where to start. . . But we're here to help! Need some assistance understanding what marketing resources are best for you or how to access this information? Contact Molly Young at [email protected] or (317) 228-3029.