Get the most out of the Trusted Choice® branding
by exposing your customers and community to the brand! We can help with extending your branding and marketing efforts with Marketing Reimbursements.
What is the Marketing Reimbursement Program?
In order to deliver the brand experience to your customers consistent with Trusted Choice, Trusted Choice will reimburse a portion of expenses incurred in 2016 by Trusted Choice agencies in co-branding advertising and marketing materials; and in creating or updating a digital presence to include the Trusted Choice logo, link to the Trusted Choice website and Pledge of Performance. This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice branding in your marketing efforts. Reimbursement will only be made for use of the Trusted Choice logo (not the IIABA association logo, which looks very similar). All reimbursements made will be according to the tiered schedule on page 5 of the below linked guildlines document.
There are four guiding principles of the Marketing Reimbursement Plan:
Tiered Reimbursement Schedule
- Allows for any activity involving the Trusted Choice logo in external messaging with consumer impact for first time users, and for the use of Freedom Campaign materials for all members; and for an updated digital presence for all members
- The application must provide reasonable documentation that an expense was incurred and paid
- The nature of the expense is reasonably correlated to the external messaging and promotes the Trusted Choice brand to consumers.
- The MRP will not reimburse ongoing expenses like website hosting/maintenance, directory listings, subscriptions to marketing services, expenses for yellow pages ads, or other phone book type advertising.
There are 3 levels of reimbursement provided by the MRP in 2016, including a bonus for new members/first time MRP users.Tier 1:
The MRP will reimburse up to $500 for use of any of the Freedom Campaign advertising materials provided at www.trustedchoice.com/agents. They can be found in the Filing Cabinet, in the Freedom Campaign folder, under the Advertising files. All agency locations will be reimbursed at 50% of the invoice amount, up to $500 maximum reimbursement.
In addition to the Freedom Campaign materials reimbursement for tier 1, new members and first time MRP users will be able to be reimbursed up to an additional $250 to co-brand the Trusted Choice logo on any consumer focused item. This includes promotional items, original advertising (non-Freedom campaign ads), or collateral items like business cards or stationery. Reimbursements will be 50% of the invoice amount, up to $250 max reimbursement for new members or first time MRP users only.Tier 2:
All agency locations will be able to be reimbursed up to $500 for a digital upgrade using a web developer/vendor. This will include updates to an agency’s website, social media, or mobile app. These can be updated in conjunction with the website and social media checkups that are offered by Trusted Choice, and the checkup will be required prior to reimbursement. Website updates need to include the Trusted Choice logo, Pledge of Performance, and link to the Trusted Choice website. Social media and mobile app updates need to include the Trusted Choice logo. All Reimbursements will be made at 50% of the invoice amount, for expenses incurred specific to the update. Invoices for website hosting/maintenance are not acceptable for reimbursement.Tier 3:
Throughout 2016, Trusted Choice will offer agencies digital advertising/marketing services that will be managed by Trusted Choice. Any agency participating will receive up to a maximum $500 for participation in Trusted Choice’s local online advertising buys that allows your agency to purchase ads on websites/Facebook targeting consumers who need insurance. For more information on this tier please contact Kiescha Cherry at firstname.lastname@example.org.
All agency locations that takes advantage of all 3 tiers of reimbursement can be reimbursed to a maximum of $1500 for calendar year 2016. New members or first time users of the MRP can be reimbursed up to an additional $250 (see tier 1 above). All funds reimbursed are on a first come first served basis, including the tier 3 digital media subsidy, which may be discontinued if the budgeted funds are depleted.