Get the most out of the Trusted Choice® branding
by exposing your customers and community to the brand! We can help with extending your branding and marketing efforts with Marketing Reimbursements.
What is the Marketing Reimbursement Program?
In order to deliver the brand experience to your customers consistent with Trusted Choice, Trusted
Choice will reimburse a portion of expenses, up to $1,600, incurred in 2015 by Trusted Choice
agencies in co-branding advertising and marketing materials; and in creating or updating a digital
presence to include the Trusted Choice logo, link to the Trusted Choice website and Pledge of
Performance. This is not meant to replace your agency’s brand, but to complement it by including the
Trusted Choice branding in your marketing efforts. Reimbursement will only be made for
use of the Trusted Choice logo (not the IIABA association logo, which looks very similar). All
reimbursements made will be according to the tiered schedule on page 5 (linked below).
There are four guiding principles of the Marketing Reimbursement Plan:
- Allows for any activity involving the Trusted Choice logo in external messaging with consumer impact
- The application must provide reasonable documentation that an expense was incurred and paid
- The nature of the expense is reasonably correlated to the external messaging and promotes the Trusted Choice brand to consumers.
- The MRP will not reimburse ongoing expenses like website hosting/maintenance, directory listings, subscriptions to marketing services, expenses for yellow pages ads, or other phone book type advertising.
The MRP will reimburse 50% of your total spent on allowable expenses to a maximum of $100
reimbursement. This includes website, promotional items, advertising, collateral items, etc.
In addition to the $100 as part of Tier 1, you are eligible for an additional $750 reimbursement if your
agency uses the Freedom Campaign advertising templates provided by Trusted Choice (located at
www.trustedchoice.com/agents – in the “Freedom Campaign” folder under advertising files in the filing
cabinet. The reimbursement made will be 50% of the invoiced amount, up to $750 maximum.
Throughout 2015, Trusted Choice will offer agencies digital advertising/marketing services that will be
managed by the Trusted Choice. Any agency wishing to purchase digital advertising/marketing
packages will receive up to a maximum of $750 in reimbursement which may include digital
advertising, content marketing, and social media assistance. For more information on this tier please
An agency taking full advantage of all 3 tiers can be reimbursed to a maximum of $1,600 per calendar
year. The digital media subsidy is provided on a “first-come, first-served” basis and may be
discontinued if the budgeted funds are depleted.